MSFW 2014: Nike Runway
Writen By Guest Blogger
Nike’s ‘just do it’ slogan perfectly encapsulates the effortless yet refined aesthetic that hallmarked their runway.
The show was reminiscent of a urban take on the typical Victoria’s Secret runway. Melbourne based rapper ‘REMi’ had the crowd pumped, and Australian soccer star Kyah Simon opened the show.
In a clever bid to capitalize upon, and evolve the current sports luxe trend we all love so much, Nike both wowed and educated a packed hub with their fusion of sportswear and designer luxe. The sports wear label teamed up with local designers like Michael Lo Sordo to create the stunning and highly wearable looks. Sneakers were paired with minimalist suits, and the classic nike hoodie was transformed into a fashion staple.